As Adverblog pointed out , this is an interestingly grotesque advergame for an Italian website promoting the show Dexter. (you can find the link here) I navigated to the site and enjoyed trying to play the game but my italian is lacking so I ended up without any fingers pretty quickly. The interesting thing here, is that Showtime, has taken an jovial approach to a rather taboo subject - serial killing.
(Full disclosure: I am hooked on the show and find it to be really unique and funny)
Advergame’s to me normally are somewhat boring and full of the usual monotony like the hero figure trouncing a dragon or generic versions of a classic. This advergame, however, is particularly fun because it makes light of losing your digits in a somewhat engaging way that makes you want to talk about it. As the advertising paradigm continues to shift its this type of attention to engagement that will thrive while the interrupt method will “sleep with the fishes.”
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