I was riding the train today, when I saw a young man reading Wikipedia articles whilst studying his class work. It immediately started my brain to think about my time in College and the amount of information available back then. The Internet was in its infancy and things like Wikipedia were mere ripples on the horizon. The internet was a series of message boards loosely or not so loosely tied together. Collaborative learning meant organizing a study group and hoping everyone showed up.
All the information available to Kids today is amazing. They are constantly being bombarded by information and must learn to quickly process or dismiss it. Today’s youth must be eons smarter than past generations due to the resources available.
They have become hype-sensitve filters able to block-out advertising and absorb content they desire. This is bad news for brands who face a huge challenge in the coming years attempting to break through these hyper-sensitive filters and score a remarkable product.
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