As the holidays approach, I wanted to talk about holiday cards. Most companies send out the obligatory card with holiday well wishes without using the opportunity to touch base (or whatever). I am definitely not saying you should be a pushy salesman with your holiday card, but by putting a little strategy and thought into your card you can give it a little virality. And a little virality goes a long way towards your bottom line and the company’s overall brand perception.
This video posted to YouTube shows a great example of thinking outside the box to extend a company’s visibility in a cluttered marketplace. Admittedly, this company was completely unknown to me until I saw this video. It was simply a great way to engage viewers, leave a positive impression, and stir up interest in their other work. Because of the video, I visited the website and browsed case studies and portfolio pieces. Standing out in this market is extremely important.
With the consumer B2B or otherwise being constantly bombarded with advertisements, a little positive mojo and creative thinking drastically increases a company’s chances of standing out.
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