Archive for January 7th, 2008

Brand Me

I have been reading quite a few blog posts lately discussing self-branding. And, in the world of social media and fragmenting media models it’s important to realize the breadth of our brand online. A digital trail of “brand you” is everywhere–from Google SERPs to social networking profiles.
Due to this increasing lack of control over one’s digital image, I started to think about my real image as seen by the outside world, and whether that image aligned with my own thoughts and digital interactions. In a highly unscientific study, I asked a few friends (some who know me well and others who know me casually) to suggest five adjectives that they felt described me. Their answers represented an interesting range of ideas with some overlap. Here is a list of the adjectives I received from my subjects:

Subject #1 - Creative, Conversational, Inquisitive, Immature, Selfish
Subject #2 - Driven, Consumer, Abstruse, Elusive, Charming
Subject #3 - Cultural, Particular, Confused, Smart, Inquisitive
Subject #4 - Funny, Stylish, Happy, Flirty, Cute
Subject #5 - Creative, Driven, Intelligent, Hard-working, Flaky

The interesting takeaway here is that each subject has a slightly different idea of me, but overall, their descriptions do reflect me. The pattern that emerges is of a creative, self-driven, and fun person. The results are not quite what I hoped for but I think with a new year it’s a good start and gives me a solid place to start improving.
If you know me I would really appreciate your input. What five adjectives do you think describe me? Please use negative or positive words to help with accuracy.