Archive for January 14th, 2008

Facebook Notification Spam & The Emergence of a Model

Why are my so-called friends spamming me? I open my notifications in Facebook to find this monstrosity and it is only a portion of the tower! The really amazing thing is that most of these notifications come from the same 2 or 3 people. As I think conscientiously about my social connections managing them will become ever more important as I seek to filter the best data from this spam.

Which part of the importance filter are you? Our reputation economy is eroding quickly and I suggest you stay on the side of value. Needless notifications will only serve to invalidate your reputation and further erode your social networks trust. Its the essential “boy who cried wolf” model.

Think about the content you choose to disperse and make it useful to your network. We are all dealing with so much information and your reputation will be the defining factor of whether you wind up being a digital loudmouth or important addition to a network.