Today on Armano’s blog he mentions something called “ambient interruption.” Its about the pervasive ever-present aurora of brands in the digital space. Its true that we are facing more subtle engagements from brands everyday. Email, display advertisements and search are all forms we experience on a daily routine. Our minds are able to block out many of them but they still seep into the brain.
All this “ambient interruption” has some interesting side-effects including subsurface recall. What is this? Today’s consumer is bombarded so frequently by messages that they are able to ignore most of these ads. But some are ignored at the conscious level and soaked into the subconscious for later recall.
These messages however sit inside the mind and can infect you at any time. Do you remember seeing and ad and wondering why it was astonishingly familiar? Perhaps because you have seen it before but blocked it out only to have it find it lodged in your subconscious.
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