Today was a holiday for me (Happy President’s Day), so I decided to run some Blogpulse queries on hot issues and the coming elections. The top three candidates were picked with the operators of three major issues to see how closely associated to them they were in the blogosphere. Now onto the data.
This first chart, is not one of the top issues, but of the current President linked with the Candidates name. Interestingly John McCain is not overly linked with Bush but Obama seems to index higher with Bush. A number of factors may be at work, but McCain may be successfully fighting the “third-Bush term” moniker.
The next chart shows the candidates linked with the term “health care.” Notably, Hillary is indexing highest in this category with Obama having a few peaks. Its probably related to her history as First Lady and the health care push of the Nineties. Reputation and how long consumers can be influenced by a candidates history lingers long after the issue moves to the backburner.
This chart shows “iraq” as the linked operator. I think the interesting finding here is that chatter seems to be on the rise even though violence is on the decline. Does this mean that conversation is the best way to solve a problem? Neville Chamberlain, famed negotiator during World War 2, may disagree but it seems to work in the blogosphere.
I saved the best for last. Finally, we see the linked operator as “recession.” The pattern is that talk in the media of the recession in the last couple months has caused significant spikes of recession chatter in the blogosphere.
All very cool data and a fun tool to experiment with and listen to about your brand.
Disclosure: I just want to state that Blogpulse is a free tool provided by my employer. The opinions here in now way reflect my company’s thoughts but are my very own ideas of why these charts say what they say.
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