Ancillary Insights in the Blogosphere
Posted in analytics, blogpulse, branding, buzz, digital, viral, websites, word-of-mouth on March 24th, 2008 by Stephen Tompkins – Be the first to comment
A whitepaper my company put out last year states that CPG (Consumer Product Goods) product launches can increase buzz by leveraging media spend. That buzz is significantly multiplied by a variety of factors surrounding a product launch. And major public announcements can be amongst the biggest drivers. The above chart shows how Led Zeppelin’s announcement of a charity performance gig sparked major ancillary insights. These secondary branches off of original announcements provide valuable insights, via CGM (Consumer-Generated Media), into your current brand.
What can you mine about your brand from the chatter around the internet?
