I just read this interesting story from the NY Times about online ad spending and the economy. It basically says that display advertisement is down across the board and search remains strong. Its not super surprising to think that in a time of economic slowdown that search with its increased ability to track is weathering this storm well. But I am slightly caught off guard that display has had such significant declines in recent months.
The NY Times reported 16% growth this April compared to 20% last year making the slow down about 4% year-over-year. Not a major slowdown but still enough to be alarmed especially in a weakening market. Although its too early to declare an end to online advertisement’s growth, the companies that can better attribute steps in the online sales funnel to display, stand to gain a great competitive edge.
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