Unique Targeting
It seems analysts are always saying, “we have to get the ads where they are seen by the right eyes. Its not just a matter of shear scale.” I couldnt agree more that context is missing from today’s marketplace. And getting advertisements in front of the right eyeballs will advance the online economy tremendously.
In the next few years, technology should begin to improve the relevance of what is being shown to you on any given site. But for now we all have to put up with the random ads that make no sense to us. Aren’t we all sick of the mortgage ads on every site we go too? Is the market for buying a house really that large? I think recent events tell us otherwise!
Yesterday, while I was looking at source code of a few sites, I found this very unique way to get the right eyeballs in front of an advertisement for a job opening. It was on the site Meebo and as you can see its for a posting for a programmer commented out in the source code.
I can’t think of a better way to find a unique programmer than by putting a secret job posting in the source of your website. Congratulations Meebo on being creative and unique in getting your message out there.
