Comments for Stemato - Stephen Tompkins Writes About Anything but Mostly Digital Marketing http://stemato.com Stemato - Stephen Tompkins Writes About Anything but Mostly Digital Marketing Fri, 21 Nov 2008 23:39:02 +0000 http://wordpress.org/?v=2.5.1 Comment on Will targeting ever get better? by admin http://stemato.com/2008/11/17/will-targeting-ever-get-better/#comment-700 admin Tue, 18 Nov 2008 14:50:08 +0000 http://stemato.com/?p=187#comment-700 @Vince - thanks for the comment. Its mind-boggling sometimes the stuff I see I just saw three ads that were obviously targeted but way off the mark. More botched geo-targeting and even less relevance. Just this AM, I read this article which touches on the move to targeting and away from premium display content. http://www.alleyinsider.com/2008/11/online-display-ad-spending-down-big-in-october Its a short but good read! @Vince - thanks for the comment. Its mind-boggling sometimes the stuff I see I just saw three ads that were obviously targeted but way off the mark. More botched geo-targeting and even less relevance. Just this AM, I read this article which touches on the move to targeting and away from premium display content.

http://www.alleyinsider.com/2008/11/online-display-ad-spending-down-big-in-october

Its a short but good read!

]]> Comment on Will targeting ever get better? by Vince http://stemato.com/2008/11/17/will-targeting-ever-get-better/#comment-698 Vince Tue, 18 Nov 2008 03:53:22 +0000 http://stemato.com/?p=187#comment-698 yea, you would think that a place like facebook would be a gold-mine for targeting but I get the same things you get, stuff that for some reason makes no sense according to what I have on my facebook profile. It seems that companies are not only wasting money, but they are not reaching to the right consumers. I wonder if the "gay man who lives in San Francisco" gets your single men and gutter cleaning ads??? Or maybe he gets the "single-women skyscraper" ads...You would think something so easy would be hard to miss, especially for a company like Facebook. yea, you would think that a place like facebook would be a gold-mine for targeting but I get the same things you get, stuff that for some reason makes no sense according to what I have on my facebook profile. It seems that companies are not only wasting money, but they are not reaching to the right consumers. I wonder if the “gay man who lives in San Francisco” gets your single men and gutter cleaning ads??? Or maybe he gets the “single-women skyscraper” ads…You would think something so easy would be hard to miss, especially for a company like Facebook.

]]> Comment on One thing I know I am. by Michael http://stemato.com/2008/11/10/change-haters/#comment-630 Michael Wed, 12 Nov 2008 20:21:29 +0000 http://stemato.com/?p=178#comment-630 This is good stuff. This is good stuff.

]]> Comment on Nothing is More Abstract than Reality by Michael http://stemato.com/2008/11/11/abstract-reality/#comment-629 Michael Wed, 12 Nov 2008 20:20:56 +0000 http://stemato.com/?p=181#comment-629 “nothing is more abstract than reality,” I think it has to do with the fact that the most bizarre stuff you experience is in reality and not in your imagination. “nothing is more abstract than reality,”

I think it has to do with the fact that the most bizarre stuff you experience is in reality and not in your imagination.

]]> Comment on One thing I know I am. by Karen http://stemato.com/2008/11/10/change-haters/#comment-627 Karen Tue, 11 Nov 2008 14:46:40 +0000 http://stemato.com/?p=178#comment-627 You know what, change is possible; HOWEVER, you need to want to change first to accomplish it. You know what, change is possible; HOWEVER, you need to want to change first to accomplish it.

]]> Comment on For My BC Dad by Michael http://stemato.com/2008/11/06/bc-da/#comment-626 Michael Tue, 11 Nov 2008 04:01:37 +0000 http://stemato.com/?p=172#comment-626 This was good. This was good.

]]> Comment on For My BC Dad by Stephen Tompkins http://stemato.com/2008/11/06/bc-da/#comment-625 Stephen Tompkins Mon, 10 Nov 2008 18:03:34 +0000 http://stemato.com/?p=172#comment-625 @Steph - thanks so much for the kind words. I just hope all the people who have helped me get to this point know how much I appreciate everything the have done so far. Its a alot of people but a few have played a very important role that I would have never thought it. So to you guys and I hope you know who you are a big THANK YOU. @Steph - thanks so much for the kind words. I just hope all the people who have helped me get to this point know how much I appreciate everything the have done so far. Its a alot of people but a few have played a very important role that I would have never thought it. So to you guys and I hope you know who you are a big THANK YOU.

]]> Comment on For My BC Dad by SLC http://stemato.com/2008/11/06/bc-da/#comment-618 SLC Fri, 07 Nov 2008 13:36:15 +0000 http://stemato.com/?p=172#comment-618 You're a good guy, Stemato. Keep your head up. I had no idea we were in the kiddies-who-lost-their-pops-early club together. What doesn't kill us, makes us stronger. May your father rest in peace. Best always, Steph You’re a good guy, Stemato. Keep your head up. I had no idea we were in the kiddies-who-lost-their-pops-early club together. What doesn’t kill us, makes us stronger. May your father rest in peace.

Best always,
Steph

]]> Comment on What is creativity? by jorge http://stemato.com/2008/09/02/what-is-creativity/#comment-324 jorge Wed, 03 Sep 2008 06:28:43 +0000 http://stemato.com/?p=163#comment-324 Once, a long time ago, a teacher one instilled this wisdom in me: there are goals that we easily attain that we most often don't even realize, or at best take for granted. There are goals that we must work for, but we achieve with effort. And then, there are the goals that we strive for, that we can never attain. Many call them dreams, but these are the goals that make people great in their attempts. Once, a long time ago, a teacher one instilled this wisdom in me: there are goals that we easily attain that we most often don’t even realize, or at best take for granted. There are goals that we must work for, but we achieve with effort. And then, there are the goals that we strive for, that we can never attain. Many call them dreams, but these are the goals that make people great in their attempts.

]]> Comment on The Digital Walt Whitman Theory by Stephen Tompkins http://stemato.com/2008/05/30/the-digital-walt-whitman-theory/#comment-78 Stephen Tompkins Wed, 11 Jun 2008 13:58:40 +0000 http://stemato.com/?p=130#comment-78 @lindsay - thanks for the kind comments. I have not seen that exhibit but would will definitely check it out. @lindsay - thanks for the kind comments. I have not seen that exhibit but would will definitely check it out.

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