http://stemato.com Stemato - Stephen Tompkins Writes About Digital Marketing and Social Networks Mon, 11 Aug 2008 13:45:39 +0000 http://backend.userland.com/rss092 en Sorry for the long delay in posting, I have been literally swamped trying to get the Atlas system down. I am finally feeling some level of aptitude in understanding the Media Console and hope to be able to post more frequently. I don’t want to talk about the Media Console ... http://stemato.com/2008/08/06/nerd-new-employee-rapid-development/ This week has been really interesting for me. I started a new job and left an old one behind. I made some great friends and really enjoyed my time at Nielsen. It was a lifetime of learning in a year. Thanks to all my Nielsen friends. I guess the last few ... http://stemato.com/2008/07/09/whats-going-on-with-twitter/ Today, I wanted to do some shameless self-promotion. I have been working very closely with some great talented folks in Milpitas and New York to launch the Nielsen Online Analyst Blog called "Connecting the Dots." Its been a really fun project and they even allowed me to post on the ... http://stemato.com/2008/06/24/nielsen-online-blog-launched/ Last week, emarketer.com sent this email to me. It had some interesting facts about digital music and its growth over the last couple years. As consumers (me included) increasingly switch to digital devices and legal purchases of music, I began to wonder why digital packaging has not caught up to ... http://stemato.com/2008/06/24/digital-album-covers/ Most people think of Michael Jordan as the world's greatest basketball player who won multiple championships with the Chicago Bulls. I always admired his game and thought of him as more artist than athlete. He was elegant, graceful and driven with a purpose to succeed. Despite all these successes there ... http://stemato.com/2008/06/18/what-i-learned-about-blogging-from-michael-jordan/ A follow up to my Buzz for the Triple Crown from last week: Horse-racing fans eagerly anticipated the Belmont Stakes this weekend as Big Brown competed for the Triple Crown. After breezing through the Kentucky Derby in May and the Preakness later that month, Big Brown surged to the head of ... http://stemato.com/2008/06/11/triple-crown-update/ This post is long overdue but it's still resonating in my head and therefore must be written (lol). A few weeks back, I penned a post about using the blogosphere to mine consumer-driven keywords from free text-analysis tools available on the web. In the post, I described the difference between ... http://stemato.com/2008/06/10/psychology-of-the-click/ Horse-racing fans are eagerly anticipating the Belmont Stakes as Big Brown will compete for the Triple Crown on June 7th at Belmont. After breezing through the Kentucky Derby in May and the Preakness later that month, Big Brown caused an uptick in online conversations around the Triple Crown. The first ... http://stemato.com/2008/06/04/run-for-the-roses-or-buzz/ In the days of BI (Before Internet), poets would scrawl in their notebooks chosen words that would carefully compose a masterpiece of creativity. It was an age-old tradition, and these notebooks are sacred testaments to the accomplishments of man. Their notebooks would wither, rip and turn into relics of a ... http://stemato.com/2008/05/30/the-digital-walt-whitman-theory/ Below is my post for both the BlogPulse Blog and the Hey! Nielsen Blog: Is it possible to predict how much buzz a movie opening will get based on the buzz three days before it opens? Using BlogPulse, Nielsen Online’s free tool that mines data from over 78 million blogs, I ... http://stemato.com/2008/05/22/cross-post-crystal-skulls-vs-crystal-balls-predicting-movie-buzz-and-box-office-bang/