Tag Archive for 'analytics'

Ancillary Insights in the Blogosphere

Published on March 24, 2008 in analytics, blogpulse, branding, buzz, digital, viral, websites and word-of-mouth. 0 Comments

A whitepaper my company put out last year states that CPG (Consumer Product Goods) product launches can increase buzz by leveraging media spend. That buzz is significantly multiplied by a variety of factors surrounding a product launch. And major public announcements can be amongst the biggest drivers. The above chart shows how Led Zeppelin’s announcement of a charity performance gig sparked major ancillary insights. These secondary branches off of original announcements provide valuable insights, via CGM (Consumer-Generated Media), into your current brand.

What can you mine about your brand from the chatter around the internet?

What state is this? Google says Michigan

Published on March 13, 2008 in analytics, personal and websites. 1 Comment

Google Analytics version of Michigan…

And Google Maps Version…

Has anyone noticed the inconsistencies between Google Maps and Google Analytics version of the State of Michigan? I see that Google Maps which parses satellite data is a correct representation of the State whilst Analytics is a poorly outlined version. It looks like they came from different sources. Is Google not leveraging its internal resources to keep the brand consistent across departments? I am not sure what is at play here but it looks like Analytics has some room to improve.

Anyone else agree?