Tag Archive for 'globalism'

World Events in the Blogosphere reaction to Two Stories

Published on March 17, 2008 in blogpulse, buzz, globalism and websites. 0 Comments

Is it possible to understand the collective feelings of the world? Maybe not the entire world but a interesting gauge of the internet’s mood is Blogpulse. I usually pull data on Monday to show some trends that are on my mind and see how they compare to the rest of the blogosphere.

Last week the standoff in South America involving Ecuador, Colombia and Venezuela was unfolding quickly and the blogosphere reacted just as quickly. Initially over Colombia’s encroachment into Ecuador to assassinate a rebel leader the situation escalated to involve Venezuela. Almost as quickly as it escalated, an accord was met and the situation was placated.

But what does this chart say about the mood of the connected?

Concern online briefly peaked on March 3 but has since been on a steady decline. However it has yet to reach its pre-standoff lows. This may signal that people have stood up and taken notice and the blogosphere is quick to react to sentiment as events unfold. Furthermore at its peak the story trumped Iraq coverage for a brief period and showed the truly global reach of the blogosphere.

The chart above displays differences in buzz between two global stories. The China-Tibet protest and the Sudan-Chad peace accord stories from this past week. The China-Tibet protest has experienced an dramatic surge over the last week as the Beijing Olympics approach and chatter reaches new heights.

The two charts above show that using a few online tools you can quickly get a high level look at global issues as they unfold. The collective voice does in fact mirror the global news voice.

Hyper-sensitive filters

Published on December 14, 2007 in branding, digital, engagement, globalism and social media. 0 Comments

I was riding the train today, when I saw a young man reading Wikipedia articles whilst studying his class work. It immediately started my brain to think about my time in College and the amount of information available back then. The Internet was in its infancy and things like Wikipedia were mere ripples on the horizon. The internet was a series of message boards loosely or not so loosely tied together. Collaborative learning meant organizing a study group and hoping everyone showed up.

All the information available to Kids today is amazing. They are constantly being bombarded by information and must learn to quickly process or dismiss it. Today’s youth must be eons smarter than past generations due to the resources available.

They have become hype-sensitve filters able to block-out advertising and absorb content they desire. This is bad news for brands who face a huge challenge in the coming years attempting to break through these hyper-sensitive filters and score a remarkable product.