Posts Tagged ‘video’

Olympics video streaming through Silverlight

Posted in branding, buzz, creative, digital, ideas, marketing, video on August 18th, 2008 by Stephen Tompkins – Be the first to comment

This morning I had my first look at the joint MSN-NBC Olympics videos on the web using Silverlight. I have to say, on first look, the video looks much better than any Flash video’s on the web. Pixelation was at a minimum and the it did not buffer for the 9 minutes I watched President Bush. Realizing my connection speed here at work is fast but still I was impressed with the quality.

I hope more online companies migrate to a platform with this style video. For now, I will just have to enjoy the limited videos that use Silverlight. Check this link out to see some of the material.

Video Engagement

Posted in engagement, video, viral on December 21st, 2007 by Stephen Tompkins – Be the first to comment

As the holidays approach, I wanted to talk about holiday cards. Most companies send out the obligatory card with holiday well wishes without using the opportunity to touch base (or whatever). I am definitely not saying you should be a pushy salesman with your holiday card, but by putting a little strategy and thought into your card you can give it a little virality. And a little virality goes a long way towards your bottom line and the company’s overall brand perception.

This video posted to YouTube shows a great example of thinking outside the box to extend a company’s visibility in a cluttered marketplace. Admittedly, this company was completely unknown to me until I saw this video. It was simply a great way to engage viewers, leave a positive impression, and stir up interest in their other work. Because of the video, I visited the website and browsed case studies and portfolio pieces. Standing out in this market is extremely important.

With the consumer B2B or otherwise being constantly bombarded with advertisements, a little positive mojo and creative thinking drastically increases a company’s chances of standing out.